Tsuki Sushi (Tsuki meaning "moon" in Japanese) is a late night sushi + sake joint that's introducing their new line of soy sauce to the market. The business needs their product to stand out in a busy location and appeal to the 18-34 year old demographic.
I created this brand for my packaging design class—deliverables include a brand concept, name, logo and 3 label variations. I made the logo a moon and the labels are a silhouetted mountainscape to play off of the restaurant's name and theme. On the reverse side of each label is a color gradient which is revealed as the soy sauce is used.
Flip through the full graphic standards guide here: ZERXES
ETERNAL SUNSHINE OF THE SPOTLESS MIND TITLE SEQUENCE
ANIMATION / MOTION / VFX
I designed this title sequence for Eternal Sunshine of the Spotless Mind to reference the film’s main themes, non-linear narrative, and its visually disorienting aesthetic. The constellations represent the fate of the two main characters in the film, while the two light blurs at the end are an abstract representation of the main characters falling in and out of love. The firing neurons and brain scans are a reference to the science behind the film’s concept, which is a memory erasing procedure.
PACKAGING / BRANDING / TYPE
By the year 2050 Earth will be home to 9 billion people in addition to the billions of animals raised annually for food and kept as pets. To accommodate this vast number of inhabitants, our current food production will need to double. However, the realities of land scarcity / land and water pollution from intensive livestock production, overfishing and over-grazing are leading to forest degradation, water shortages and climate change could have profound implications for food production.
With this project my aim was to make the case on food scarcity grounds for entomophagy (eatin’ bugs) with the goal of challenging Western perceptions on the practice. Although insects form part of the traditional diets of at least 2 billion people worldwide, in most Western countries, however, people view entomophagy with disgust and associate eating insects with primitive behavior. To have a real impact on food consumption patterns, edible insects must go global.
With this in mind I’ve created Bug Out, an Entomophagy food festival concept and brand identity. Additionally, I’ve created three insect-centric vendors attending the event, each catered to a different demographic. The first vendor, Ento is a meal-kit delivery service with a focus on young families. The second vendor is Krāve (pronounced crave) a kitchen and arthro-bar targeted toward adventurous eaters. Lastly I’ve created Grub Yums featuring buggy bites for the kids.
I designed this menu series for a collaborative group project in my typography class. Students were provided with a fictitious restaurant name and theme as a jumping off point. My group was assigned Mine Run Tavern, a craft brewery and restaurant located in Great Falls, Virginia.
After deciding on a contemporary / rustic brand feel one group member designed the logo and I took the lead on writing menu descriptions. From there, each student designed their own menu series. Here, I've used a strong grid, minimalist color palette, bold typography and an assortment of paper textures, colors, and sizes to carry out the brand.
BRANDING / MOTION / TYPE
A division of Far Out Entertainment, Neptune TV is a network I came up with for a motion design class in school. Neptune, being the farthest planet from the sun and the last in our solar system (since 2006) influenced the experimental, random, and far out direction of the brand’s design. Deliverables include a network name, logo, logo sting, station ID, and bumper.
FIELD & PANTRY
BRANDING / PACKAGING / TYPE
F&P (Field & Pantry) is an upscale grocer specializing in natural and gourmet foods which I designed for an advanced typography class. Students were given brand and product names, and general descriptions as a starting point.
ALIVE is my take on a women’s entertainment and lifestyle magazine. With an attitude that is both fun and fierce, ALIVE addresses a refreshing variety of young women's interests.
Created for a project in school, ALIVE includes a table of contents, briefs section, one text heavy feature, one image heavy feature, and covers for multiple issues. Scroll for a taste of each section or flip through the full digital magazine.
A PEP TALK
ANIMATION / MOTION / TYPE
I created this piece for a PSA project in my motion design class. With Kid President’s Pep Talk speech as backdrop I used a combination of kinetic typography and animation to bring the audio to life.
MELTING IN THE RAIN
MOTION / ANIMATION / CRAFTS
For my first experiment in stop motion animation, I decided to have a go at paper craft. After choosing the materials I’d use, I came up with the storyline of a sunny day, transforming into a rainy one, which in turn causes an unsuspecting character to melt into a puddle on the sidewalk, which then becomes the blue sky we began with, creating a seamless loop. The sound and titles were added in After Effects.
MIEL DEL OSO
BRANDING / PRINT / WEB
Miel Del Oso is a small honey producer based in Madrid, which I came up with for a school project. Click the link below to view my full design process.
Deliverables: Design logo, construct color palette, corporate stationary, website splash page and basic app layout
SCOPE: A southern Wisconsin dairy farmer and a food chemistry company specializing in exotic flavors partner up to create a new line “Dinner Flavor” Yogurts. This unique product offering is aimed at people who are on-the-go and are forced to either delay or skip a nightly meal entirely.