F&P (Field & Pantry) is an upscale grocer specializing in natural and gourmet foods which I designed for an advanced typography class. Students were given brand and product names, and general descriptions as a starting point.
SCOPE: A southern Wisconsin dairy farmer and a food chemistry company specializing in exotic flavors partner up to create a new line “Dinner Flavor” Yogurts. This unique product offering is aimed at people who are on-the-go and are forced to either delay or skip a nightly meal entirely.
Tsuki Sushi (Tsuki meaning "moon" in Japanese) is a late night sushi + sake joint that's introducing their new line of soy sauce to the market. The business needs their product to stand out in a busy location and appeal to the 18-34 year old demographic.
I created this brand for my packaging design class—deliverables include a brand concept, name, logo and 3 label variations. I made the logo a moon and the labels are a silhouetted mountainscape to play off of the restaurant's name and theme. On the reverse side of each label is a color gradient which is revealed as the soy sauce is used.
This line of luxury home paints is the latest creative endeavor of a fashion mogul turned interior designer—which I came up with for my packaging design course. The brand name, SMLS (pronounced seamless) plays off the designer’s past experience in garment design as well as the brands’ approach to the interior design business. SMLS provides customers with coordinating furniture collections which ensures seamless style throughout every living space.