The objective of this project was to create an attention-grabbing social media ad highlighting Vimeo’s differentiators with the goal of increasing sales of premium and plus plans. The target demo is age 18-40 content creators and social media influencers.
My concept is centered around the idea of the handmade because Vimeo is a platform made by creatives for creatives across disciplines. So I’ve taken a digital collage approach to the visuals and used an energetic body percussion track for the audio. Since this is an instagram ad I’ve used bold typography, punchy color combinations and snappy pacing to stop users mid-scroll.
A compilation of my motion work from June until December of last year — created to meet grad school application requirements.
SMLS HOME FURNISHINGS
PACKAGING / BRANDING / TYPE
This line of luxury home paints is the latest creative endeavor of a fashion mogul turned interior designer - which I came up with for my packaging design course. The brand name, SMLS (pronounced seamless) plays off the designer’s past experience in garment design, as well as the brands’ approach to interior the design business. SMLS provides customers with coordinating furniture collections which ensures seamless style throughout every living space.
Adidas and Parley have teamed up to produce a sustainable running sneaker created using recycled ocean plastic. The right shoe is embedded with an NFC chip, which when scanned directs smartphone users to a web page tracing the journey of this recycled ocean plastic.
My concept is centered around traditions of thinking of the oceans as otherworldly. This way of thinking has contributed to the formation of things like the Great Pacific Ocean Garbage Patch. The reality of the situation is that there is no away for us to throw our garbage and waste.
To highlight the sneaker and sustainability efforts for the 18-25 year old demographic I’ve used an illustrative approach, punchy colors and an imaginary depiction of what it’d be like if ocean plastics swirled over land masses instead of the nebulous floating junkyards on the high seas which mostly effect sea life as of now. Follow the journey of plastic waste from threat into thread.
Tsuki Sushi (Tsuki meaning "moon" in Japanese) is a late night sushi + sake joint that's introducing their new line of soy sauce to the market. The business needs their product to stand out in a busy location and appeal to the 18-34 year old demographic.
I created this brand for my packaging design class—deliverables include a brand concept, name, logo and 3 label variations. I made the logo a moon and the labels are a silhouetted mountainscape to play off of the restaurant's name and theme. On the reverse side of each label is a color gradient which is revealed as the soy sauce is used.