PACKAGING / BRANDING / TYPE
Bug Out is an Entomophagy food festival concept and brand identity I created for my undergraduate capstone with the aim of making the case on food scarcity grounds for entomophagy (eatin’ bugs) with the goal of challenging Western perceptions on the practice.
Additionally, I’ve created three insect-centric vendors attending the event, each catered to a different demographic. The first vendor, Ento is a meal-kit delivery service with a focus on young families. The second vendor is Krāve (pronounced crave) a kitchen and arthro-bar targeted toward adventurous eaters. Lastly I’ve created Grub Yums featuring buggy bites for the kids.