I designed this menu series for a collaborative group project in my typography class. Students were provided with a fictitious restaurant name and theme as a jumping off point. My group was assigned Mine Run Tavern, a craft brewery and restaurant located in Great Falls, Virginia.
After deciding on a contemporary / rustic brand feel one group member designed the logo and I took the lead on writing menu descriptions. From there, each student designed their own menu series. Here, I've used a strong grid, minimalist color palette, bold typography and an assortment of paper textures, colors, and sizes to carry out the brand.
SMLS HOME FURNISHINGS
PACKAGING / BRANDING / TYPE
This line of luxury home paints is the latest creative endeavor of a fashion mogul turned interior designer—which I came up with for my packaging design course. The brand name, SMLS (pronounced seamless) plays off the designer’s past experience in garment design as well as the brands’ approach to the interior design business. SMLS provides customers with coordinating furniture collections which ensures seamless style throughout every living space.
F&P (Field & Pantry) is an upscale grocer specializing in natural and gourmet foods which I designed for an advanced typography class. Students were given brand and product names, and general descriptions as a starting point.
Tsuki Sushi (Tsuki meaning "moon" in Japanese) is a late night sushi + sake joint that's introducing their new line of soy sauce to the market. The business needs their product to stand out in a busy location and appeal to the 18-34 year old demographic.
I created this brand for my packaging design class—deliverables include a brand concept, name, logo and 3 label variations. I made the logo a moon and the labels are a silhouetted mountainscape to play off of the restaurant's name and theme. On the reverse side of each label is a color gradient which is revealed as the soy sauce is used.
ALIVE is my take on a women’s entertainment and lifestyle magazine. With an attitude that is both fun and fierce, ALIVE addresses a refreshing variety of young women's interests.
Created for a project in school, ALIVE includes a table of contents, briefs section, one text heavy feature, one image heavy feature, and covers for multiple issues. Scroll for a taste of each section or flip through the full digital magazine.
KIDLIT CHILDRENS' BOOKS
BRANDING / MOTION / PRINT
KidLit is a subsidiary brand of Zerxes publishing house which I created for a school project.Click the link below to view my full design process.
Deliverables: Create logo, motion piece and a corporate marketing sheet
SCOPE: A southern Wisconsin dairy farmer and a food chemistry company specializing in exotic flavors partner up to create a new line “Dinner Flavor” Yogurts. This unique product offering is aimed at people who are on-the-go and are forced to either delay or skip a nightly meal entirely.
A division of Far Out Entertainment, Neptune TV is a network I came up with for a motion design class in school. Neptune, being the farthest planet from the sun and the last in our solar system (since 2006) influenced the experimental, random, and far out direction of the brand’s design. Deliverables include a network name, logo, logo sting, station ID, and bumper.