LIZZOISMS

 

Typography-focused style frames using Lizzo's lyrics and exploring her various visual and musical aesthetic influences. Each composition represents a different song and would animate in a playful loop on @lizzobeeating’s Instagram.

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The first set of frames comes from Lizzo’s single Juice — a vintage funk-pop anthem with a glam-rock texture that does not let up.

 

Here the visuals are all about the bling & the gold for the track, Truth Hurts. In a nod to the lyrics a DNA chain splits becoming two chain necklaces, which then serve as a text reveal.

 

The final composition, “good as hell” comes from Lizzo’s song of the same name. These visuals are centered around celebration and reclamation using a hyper-feminine aesthetic.

 

PROCESS


 

PROJECT INFORMATION


DISCIPLINES

BRANDING

ADVERTISING

DESIGN FOR MOTION

DESIGN FOR SOCIAL

SKILLS

TYPOGRAPHY / HAND LETTERING

COMPOSITING

3D DESIGN

CREATVIE / ART DIRECTION

TOOLS

PEN & PAPER

ADOBE ILLUSTRATOR

ADOBE PHOTOSHOP

ADOBE AFTER EFFECTS

MAXON CINEMA 4D

CONTEXT / ROLE

THIS UNOFFICIAL SOCIAL MEDIA CAMPAIGN IS A PERSONAL PROJECT.

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