AFTER DARK
Promotional spot for the Exploratorium’s after hours, adult-only, perception-bending event.
Updates are in the making.
The theme for this promo is centered around the idea of illusions, based on the argument that our brain’s hallucinate our own conscious reality. The visuals explore ideas of altered perception
through Op-Art influences, keeping the graphic language of the evergreen identity intact but adding more illustrative, fantastical elements using a narrative approach. A journey to the edge of perception.
PROCESS
PROJECT INFORMATION
DISCIPLINES
BRANDING
DESIGN FOR MOTION
ADVERTISING
SKILLS
ILLUSTRATION
ANIMATION
CREATVIE / ART DIRECTION
TOOLS
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
CONTEXT / ROLE
THIS IS A PERSONAL PROJECT — UPDATES ARE IN THE MAKING.